More on Reliance FM
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Reliance ADA Group is soon to launch its radio station: BIG FM with a common frequency of 92.7 across 45 stations. The first phase will cover the six metros of Delhi, Hyderabad, Bangalore, Mumbai, Kolkata and Chennai, later spreading to the virgin territories of Jammu, Srinagar, Aligarh, Bikaner …
Tarun Katial, COO, ADLABS Radio says “We are adopting a two-pronged launch strategy. While the metros are ideal to establish brand recognition and recall, the other virgin markets are completely new and fresh to explore, giving us an opportunity to provide an entertainment medium to the listeners. It is our endeavor to enthrall the local audiences and build a brand that connects at the grassroots. ‘Credibility’, ‘maturity’, ‘relevance’, ‘entertainment’ and ‘aspirational’ are our pegs for content as a product that reaches into every home and is of relevance to every listener. We offer a fresh new approach to the medium, keeping in mind the local sensibilities of our diverse population. There will be high amount of interactivity on the station and we will use it as a platform for consumers, taking on issues which are word of mouth and bring listener emotions to the fore. By early next year, we will be present across India from Srinagar to Trivandrum and Surat to Guwahati. We will be present in 1000 towns and 50,000 villages across India - reaching 200million Indians”
According to NRS reports, radio is the media with the highest and fastest paced growth prospects in the country today. The revised license fee structure - from a flat fee model to a revenue sharing one announced in 2005 has been an advantageous move for the Indian Radio Industry. The Reliance ADA Group has geared up to tap the tremendous market share that is present. This leading corporate house known for its groundbreaking success in very business that it enters, will be positioning its stations in a unique and contemporary way that appeals to more mature audiences.
The RJs that will give BIG FM the voice and personality, have been selected via a careful and selective nationwide hunt. The station will present itself in a larger than life avatar and all morning slots will boast of highly acclaimed celebrity jockeys.
With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and Licensing, the proposed network for ADLABS Radio will be the largest ever. The overall manpower strength will stand at 1500 employees nationwide. The IP protocol technology being utilized for BIG FM has been sourced from AXIA, USA making this station amongst the first to utilize such superior gear in Asia. Extensive research on consumer tastes and moods will ensure that the content aired complements the listeners’ tastes and provides them a dynamic, interactive platform.
Tarun concluded “The station will see the swiftest setup of a 45 station network ever!”
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Next Generation DVD Players from MCC:
Source: Techtree.com
MCC Group has announced their foray into the consumer electronics segment, with the launch of their next generation DVD players; the TurboPix DVD TD 200, and the Sporty DVD SP20.
These DVD players offer features such as an in-built memory card slot, USB port, software for 300 free games along with two joysticks, capacity to view still images on TV, and MP3 playback.
MCC Group, known for its niche yet value-for-money products, believes it has further consolidated its position with this launch. According to the company, its TurboPix DVD TD 200 is the first DVD player in the country to be equipped with an in-built Memory Device Reader, compatible with Memory Sticks, SmartMedia Cards, SD Cards, and a USB Port.
Speaking at the occasion, Ajay Mehta, managing director, MCC Group, said, “TD 200 is our flagship model, and it is the first DVD player in the country with a built-in memory card reader and an USB port. We wish to change the way people look at and use digital equipments. Music can be played from the USB port directly on to your TV, and this is sure to interest music lovers. Sporty is an entry-level model, and is focused more towards gaming freaks.”
“The DVD player market has already seen a tremendous growth in India, and we decided to venture into this immensely challenging yet exciting segment with a product, offering quite a few firsts in terms of features and value,” Mehta said.
The TurboPix DVD TD 200 is priced at Rs 3,790, and the Sporty DVD SP20 is available for Rs 3,090. The new DVD players will be available through MCC Group s national retail infrastructure.
Reliance To Launch FM Station
Reliance Group is planning to launch FM station at 92.7 Mhz. At first round it is planned to cover 40 cities & planned to have 100 cities at the end of 2007. Reliance will first start FM in cities where FM is already present (
