The whole commercial street is now converted into bluetooth zone. You will get cool offers via messages through bluetooth from retailers as you walk on commercial street. Since this uses bluetooth, it’s operator independent & there will no charges for consumers. All you need to do is turn on bluetooth on your phone & walk on commercial street!
This is the first of it’s kind service in South India introduced by TELiBrahma. Retailers on street can decide what offers they want to provide, can use ads in rich graphical format to attract their consumers. This could be a cost effective advertising medium for retailers.
Similar service is also deployed in Forum Mall & Total Mall