Marketing over last few years has changed drastically making it more relative to the user. Google ads, Facebook ads to Restaurant suggestions works depending on your tastes & interests. With amount of data given to advertisers, companies are fully equipped with tools to target the right audience minimizing cost per acquisition rates. The more the ads are targeted, the better conversion rates.
Now let me talk about Airtel, which knows more than a Google or Facebook know about me. Or at least what it needs to know to target some ads. But Airtel is least bothered about targeting the ads. Following are some examples:
- I am an existing customer of 3G and they keep sending me ads to activate 3G
- I had tried several times to get Airtel broadband connection & every time they said “no feasibility”. They still send me messages saying “get blazing fast internet sms FEST to 121”, every time I send FEST I get same response “no feasibility”.
These are just couple of examples. I tried to build ignorance towards these SMSs but it’s so not possible when they spam so much. I can’t even block theses SMSs since I will miss out on other alerts related to billing.
Why can’t Airtel just target their ads better!!!?